Flor de Cana is an award-winning aged rum from Nicaragua. We were asked to increase its popularity in America by garnering trial and consideration among aged spirits enthusiasts.

Under the “Land Made, Legacy Refined” platform we created print, web and in-market materials that introduced Flor de Cana as the exciting, premium way to explore something new. 

Backed by the brand’s history and unique production process, we brought people into the vibrant world of Flor de Cana, and refined the notion of rum to the American consumer.