OXO Chefs in Residence

OXO makes kitchen tools that make things better. So, OXO wanted to do better, and bring fresh inspiration to social feeds with their Chefs in Residence content series.

We had our chefs, Marcus Samuelsson, Bricia Lopez, and Dan Kluger, bring their fresh perspectives to universal food questions of our day, like what to do with leftovers? Or, what to make for girl dinner?

Highlighting their rich cultural influences, we served up exciting food content that’s full of authenticity, imbued with personality, and infused with each chef’s unique flair.

This content series garnered a 30% increase in engagement, and a 25% uptick in .com traffic.