Ring Pop

We took Ring Pop from the classic lollipop full of childish fun, to the must-have party accessory for kids and adults alike.

We helped evolve the brand and its positioning across all platforms--refining the look, saturating the color feel, and pumping in fresh invigorated party attitude.

Overseeing the brand refresh, social strategy, broadcast production, and in-house social content production, we were able to grow the brand and its partying ways. Taking Ring Pop from a backyard kid party to adult territory like a bachelorette or glam tea party, we created engaging brand touch-points that infuse new life into a well-worn and much-loved candy.