Ring Pop

We took Ring Pop from the classic lollipop full of childish fun to the must-have party accessory for kids and adults alike.

In evolving the brand and its positioning across all platforms, we refined the look, saturated the color feel, and pumped in fresh invigorated attitude.

Overseeing the brand refresh, social strategy, broadcast production, and in-house social content production, we were able to grow the brand and its partying ways. Taking Ring Pop from a backyard kid party to adult territory like a bachelorette or glamorous tea party, we created engaging brand touchpoints that infuse new life into a well-worn and much-loved candy.