"Squeeze Puffs SoftPack Into Your Life"

Puffs SoftPack is the Puffs tissues you love without the box. Packed in a soft and squishy resealable package, its the tissue that can be shoved, tossed and stored wherever you need it.

In launching the new Puffs SoftPack, we thought outside of the box and literally crushed the product in and amongst different visual usage occasions to showcase how its cushy and durable packaging fits into your life.