"Forgive Them Faster"

As part of their targeted digital strategy, Bounty wanted to create digital content targeted towards pet owners.

Knowing how much people love their pets but hate their messes, we positioned the Quicker Picker-Upper as the helper that gets you back to loving your pets faster. And so, we created a series of online videos told from the POV of the mess makers themselves.

Capturing the attention of pet owners across the country, the hashtag #furgiveness prompted positive consumer social interaction with the brand, while the videos garnered over 4 million views on YouTube.