Tic Tac

Tic Tac was launching a new campaign that encouraged its audience to "Shake It Up" and swap out the mundane for the fun and unexpected.

We created an interactive campaign that used AR to shake up the norm.

We started in Times Square with a unique and personalized brand engagement. With the 3-story billboard that used a cheeky insight to draw attention, we gave people the ultimate shake up--seeing yourself up in lights. With AR, we placed people in a series of ads, giving them a one-of-a-kind view of Times Square.

Print ads flipped the norm, offering a series of colorful mobile micro-games, each featuring an unconventional scenario that shakes up routine.